Apple is doing pretty well for itself. The Cupertino company has a net worth of $2.5 trillion, a fleet of premium products under its belt, the best marketing money can buy, some of the brightest minds in the industry working for it, and a level of brand awareness that at this stage borders on ingrained genetic memory.
However, things could be better. In December 2023, Apple's valuation reached $3 trillion, buoyed by the newly announced "Scary fast" M3 MacBook Pro and iMacs alongside holiday sales of the iPhone and iPad.
