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International Business Times UK
International Business Times UK
Jomar Teves

The iPhone Air Problem: How Apple's Boldest Design Failed to Impress Consumers

iPhone Air: sleek design, but sales slump tells another story (Credit: AFP News)

Apple's bold attempt with creating the world's thinnest smartphone has not gone according to plan. The iPhone Air, once promoted as the company's boldest design leap in years, is now facing weak demand and a sharp production slowdown. Despite its sleek profile and premium build, the device has failed to resonate with mainstream buyers, triggering a dramatic production slowdown and raising questions about the future of ultra-thin phones.

According to reports from Nikkei Asia and The Elec, suppliers have begun cutting output to near-end-of-life levels amid sharply falling orders across multiple regions.

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