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Creative Bloq
Creative Bloq
Technology
Daniel John

The iPhone Air is too pure for this world

IPhone Air.

Regular readers of my output for Creative Bloq (hi, both!) will know that I haven't loved the direction the iPhone, or the smartphone in general for that matter, has taken over the last few years. Brands seem to have been entirely driven by the mantra that bigger is better, resulting in devices that can barely be used three-handed, let alone one-handed. iPhone mini aside (goodnight, sweet prince), phones have got bigger and bigger, and, to my mind, uglier.

Enter the iPhone Air. Apple's most polarising iPhone in years (possibly ever?) was announced last month, leading to choruses of, "Who's this for?" With a hamstrung feature set and reduced battery life, there's no shortage of compromises. This is not the best iPhone for photography. And yet, after one week with the phone, I can't help but feel that the answer is me. I'm who the iPhone Air is for.

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