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TechRadar
TechRadar
James Rogerson

The iPhone 18 could be a bargain compared to the Galaxy S26 – new reports say Apple will ‘absorb’ RAM crisis costs unlike Samsung

Samsung Apple Memory TechRadar
Samsung Galaxy S25 held in hand at an angle to reflect the Samsung logo.
  • Samsung will reportedly raise the price of some Galaxy S26 models
  • This is likely due to rising memory costs
  • In contrast, Apple will apparently absorb costs to keep iPhone 18 prices the same as the iPhone 17

Depending on whether you’re an Apple fan or in Samsung’s camp, the news on pricing this year could be either good or bad, as while Samsung is unsurprisingly reported to be raising its prices for the Galaxy S26 series, Apple might not for the iPhone 18 line.

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