Xiaomi is a company you probably don't come across that often, which is fair. It's got almost no market penetration in the U.S., and while adoption is higher in my native U.K., it's certainly not a household name.
However, the most recent stats suggest it has 10% of the worldwide smartphone market — because in China, the company is massive. Domestically, around 97 million people carry a Xiaomi phone. That's not far off the 130 million people in the U.S. reportedly using an iPhone. And it doesn't just make smartphones — Xiaomi makes tablets, smart home tech and even electric cars.
