What did you read first in the logo design above? The identity is for a German bicycle trade fair called Velo, but chances are that if you're familiar with Robert Indiana's classic 1967 screenprint, you'll have read it as 'love', and that's exactly the intention.
The logo design uses the wide recognition of Indiana's work to create a kind of visual pun expressing the event's love of all things bicycle-related (see our pro tips on how to design a logo for more inspiration).
