Should Sir Ben Ainslie’s crew achieve the seemingly impossible and bring home the America’s Cup it will be the biggest sporting triumph yet for Ineos, whose tentacles now lie across the elite landscape in six disciplines. Despite heavy investment and the oversight of Sir Dave Brailsford it has been a mixed bag so far for Sir Jim Ratcliffe’s petrochemicals company; they have struggled to make their mark in Formula One and cycling, while it may take a superhuman effort to restore Manchester United to greatness.
They have encountered accusations of using sport to airbrush environmental concerns around their business. Ending Britain’s 136-year wait for sailing’s most vaunted prize would, in the short term at least, guarantee favourable headlines.
