In 1972, American cinema was ablaze with the energy of what later came to be called “The New Hollywood”. This was a group of film directors who were bringing a radical kind of cinema to the movie mainstream – movies with big budgets, edgy content and transgressive politics, all for a mass audience.
A few of them – Francis Ford Coppola, Peter Bogdanovich, William Friedkin – even tried to start their own American arthouse studio in San Francisco in the early 70s, making their movies far away from the studio executives.
With the audacity of relative youth on their side, they wanted to bring down the old system and remake Hollywood.