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TV Tech
TV Tech
Mathieu Planche

The Importance of Measuring Short-Form Video Quality of Experience

Witbe

When you hear the phrase “streaming video,” your thoughts probably go to paid streaming services like Netflix or Disney+, or video hosting websites like YouTube or Vimeo. From a quality of experience (QoE) standpoint, both come with similar user requirements — namely the ability to watch streaming videos across different devices and receive a consistent viewing experience.

What might not come to mind, however, are social media platforms. While established giants like Facebook and Twitter host videos, the experience hasn’t been comparable to traditional streaming video, until the recent, meteoric rise in popularity of short-form videos. 

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