There is no getting away from it, the age of Artificial Intelligence is infiltrating every aspect of our lives, and now even the golf course isn’t safe. While A.I.-powered swing analysis and virtual coaching have gained significant traction in recent months with tools such as Wilson’s custom fitting tool Golf Fit AI, and coaching apps like Skillest and Sportsbox AI (all of which I have personally experienced), for me, the next sector targeted by super computers could be the tools of the game: the golf clubs themselves. The prospect of A.I.-powered golf clubs isn't just about hitting the ball further; it's about a personalized, adaptive experience that could completely revolutionize how we play.
