As we hit the middle of the decade, what can we expect in the world of illustration in 2025? The impact of AI is still a hot topic for many of the illustrators, agents and industry experts we spoke to. “Last year, I wasn't that worried about generative AI,” says illustrator Sarah Cliff, who, like many, has growing concerns. “Some are saying we have to keep up with technology – but why? It’s based on stealing [imagery] and it’s also bad for the environment. Not to sound dramatic, but it feels quite dystopian to me.”
It remains a complex issue. Other views that came up included an “increased appreciation for the skill of illustrators as the current limitations of AI become increasingly obvious”, and how dabbling with AI has helped many people “rediscover their love for creating handcrafted work”. (If you're ready to start illustrating, take a look at our guide on how to download Adobe Illustrator.)
