In 1979, after wrapping the recording of their fourth studio album, Eat To The Beat, Blondie signed a new management deal with Alice Cooper's manager Shep Gordon. A larger-than-life character who also handled the business affairs of comedian/actor Groucho Marx and actress Raquel Welch, Gordon's first proposal to the New York band was that they take a cameo role in a new musical comedy film, Roadie, to which he'd already signed up Alice Cooper.
Roadie was produced by Carolyn Pfeiffer, formerly a PR who worked with The Beatles, Robert Redford and Barbra Streisand among others, and more recently, a partner at Shep Gordon's management company. It was Gordon who suggested Meat Loaf to play the film's central character, Travis W. Redfish, a Texan good ol' boy who happened to possess unparalleled skills for fixing broken equipment, and who gets sucked into the rock 'n' roll world. Meat Loaf at the time was an international star thanks to the phenomenal success of 1977's Bat Out Of Hell album, but he had never taken on such a high profile acting role.
