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Fortune
Fortune
Marci Alboher

The iconic industrial designer behind some of your favorite household goods is trying to design new ways to live longer

Photo of designer Ayse Birsel holding her new book Design The Long Life You Love (Credit: Courtesy of Birsel)

Ayse Birsel made a name for herself designing products for popular brands: a peeler for Target, a toilet for Toto, an office system for Herman Miller. Her work is so iconic, you can find it in the permanent collection at the Museum of Modern Art. But when she hit middle age, she decided to turn her creative mind to an unexpected product—life, specifically, the design of longer, more satisfying lives.

After a year of research with 250 adults over the age of 60 and a sojourn in her native Turkey where elders are revered, Birsel distilled her findings into a playful new book and companion workbook, Design the Long Life You Love: A Step-by-Step Guide to Love, Purpose, Well-Being and Friendship.  

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