Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Lifestyle
Zoe Williams

The Icelandic love secret: should we all try ‘sex before coffee’?

A young couple strolls along the popular shopping street Laugavegur in Reykjavik while it rains heavily and the late evening sun shines.
‘Inviting someone on a date here means you’re going to go bankrupt’ … a couple strolling in Laugavegur, Reykjavik. Photograph: Tobias Seeliger/The Guardian

‘Sex before coffee” is the go-to cliche of Scandinavian romantic habits, but in each country it means something different. In Sweden, it’s shorthand for quite an upfront, efficient dating style. Only in Iceland is it meant literally: whatever happens – whether you end up having coffee another day, or more sex, or moving in together, or pretending it never happened – any possible romantic permutation will start with sex rather than a date.

If you’re wondering about how that deal gets done with no preamble, remember that Iceland’s population, a little under 400,000, is only a smidge larger than that of one of London’s biggest boroughs. “Something that defines Icelandic dating culture is that you’re not really out looking for someone, because you already know them,” says Völundur, 26, a graphic designer I meet in a burger bar in downtown Reykjavik.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.