The direct economic impact of the WWE’s ‘Clash at the Castle’ event, which was held at Cardiff’s Principality Stadium last September, has been revealed. The UK’s first major WWE stadium event in 30 years, hosted by Wales and which saw a specifically designed set that mirrored Cardiff castle, attracted a global audience of millions.
It also delivered £21.8m into the Welsh economy, a 10:1 return on investment and supported an estimated 433 jobs, according to a new report from the Welsh Government.
The independent economic impact study, generated via a post-event online survey of over 3,000 people, found that, of the 62,296 attendees to the event, 75.3% of spectators came from outside Wales. While 57% of those non-locals indicated the event experience made them want to explore other parts of Wales.
