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Fortune
Fortune
Lance Lambert

The housing market is shifting—just look at earnings published by 2 giant Fortune 500 homebuilders

Homebuilder cancellation rates are coming back down. (Credit: Sergio Flores—Bloomberg via Getty Images)

There's no doubt about it: The second half of 2022—a period that saw mortgage rates top 7%—was absolutely brutal for the housing industry. Look no further than PulteGroup's fourth-quarter earnings, which saw its buyer cancellation rate soar to 32%—or nearly three times greater than the 11% cancellation rate it saw in the fourth quarter of 2021.

"Federal Reserve actions to fight inflation through higher interest rates continued to impact homebuying demand in the [fourth] quarter," PulteGroup told investors in January.

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