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The Walrus
The Walrus
Fae Johnstone

The Horrifying Consequences of Anti-Trans Attacks

(The Walrus / Fae Johnstone)

In early March, I was featured on a Hershey Canada limited-edition chocolate bar for International Women’s Day. I was humbled to be a part of the ad campaign and hoped my inclusion would send a message about celebrating women in all our diversity.

Instead, it sparked a global campaign to boycott the company. Within days, I was targeted by figureheads of the American far right. Matt Walsh deadnamed me and called me a “vile, woman-hating extremist” to his 1.8 million Twitter followers. Brett Cooper dug up my pre- and early transition photos. Tucker Carlson—then still on Fox News—mocked me with out-of-context quotes from my Twitter and Instagram feeds and equated me with fascists. The day after Michael Knowles broadcast a segment about how “Hershey’s Transes Their Chocolate” on his Daily Wire show, he gave a speech calling for the extermination of “transgenderism” from public life.

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