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The Guardian - US
The Guardian - US
World
Lois Beckett in Los Angeles

The Hollywood sign at 100: how a hillside ad became an enduring monument

view of los angeles from behind sign's letters
The Hollywood sign may be one the most recognizable places on Earth. Photograph: RD Willis/Photo courtesy of the Hollywood Sign Trust and RD Willis

There is an old complaint about Los Angeles. The Weimar intellectuals who fled here in the 1930s loved the sunshine but decried the city’s lack of civic culture. Los Angeles did not have the cafe society of Paris or Berlin; instead it had consumers in their automobiles navigating through an endless sprawl of single-family homes.

Nearly a hundred years later, the Weimar critics would hardly be surprised that a giant advertisement on a hill, monitored 24/7 by surveillance cameras, may still be the closest thing Los Angeles has to a town square.

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