The four interlocking rings of the Audi logo is one of the most recognisable symbols of the car world. It represents the brand's heritage and cultural history, but it's gone through some controversy in recent years, with its monographic rebrand in 2016, its move to flat design, which irked many drivers, and its Jaguar-esque concept car unveiling in China at the end of 2024, that appeared to drop the rings altogether.
It's only recently that people seem to have discovered that the hidden meaning behind Audi's four famous rings originates from the Great Depression, when Audi had to merge with three other companies to offset the financial struggles of the time. The union represents the strength and resilience of the automotive industry, especially as its four rings remain iconic today.
