The Hindu’s projects bagged six of the WAN-IFRA Digital Media Awards South Asia 2023 presented at an event recently organised in New Delhi.
The Hindu Made of Chennai, a campaign to celebrate the city, won gold in both ‘best in audience engagement’ and ‘best in native advertising campaign’ categories.
Chennai-A-Maze, an online cryptic crossword challenge, bagged silver in the ‘best in audience engagement’ category. The crossword was rolled out on The Hindu Crossword and website as part of the Made of Chennai campaign for Madras Day (August 22, 2023) for 10 days. The activity was organised along with the Tamil Nadu Tourism Development Corporation and was powered by Storytrails, a company that organises story-based walking tours in India.