I remember back in 2008, when Himesh Reshammiya announced his new film Karzzzz, I joked to my friends that all those extra Zs were metaphors for how sleepy you’re going to be in cinema halls. Nevertheless I wanted to watch the film very badly. But it was nearly impossible to find anyone willing to go. The attendance sheet in our engineering college was sacred paper, and one couldn’t afford to bunk many classes. Eventually, I found one friend who had no great hope in life to join me. It was clear that the ritual of going to theatre and watching the film was not done for any fandom of Himesh but for performing irony that one could be so nonsensical and fully submit to a euphoria of breaking a taboo.
