Bajaj Auto is developing an all-new electric motorcycle platform, and on paper that sounds like a fairly ordinary headline. Another Indian company working on electrification, right? Except Bajaj isn’t just another Indian brand. It’s one of the most influential motorcycle players on the planet, and a lot of riders don’t even realize how deep its reach goes.
If you peel back the branding and look at the corporate machinery behind some of today’s biggest bikes, Bajaj is everywhere. It holds a majority stake in KTM AG, which also places it behind Husqvarna and GasGas. Anyone who has owned or ridden a KTM 390 Duke, RC 390, 390 Adventure, or a Husqvarna Svartpilen or Vitpilen 401 has already experienced Bajaj engineering. Those bikes were co-developed with Bajaj and built at Bajaj’s Chakan plant. They set a global benchmark for small-displacement performance and effectively changed what riders expect from sub-500cc machines.
The partnerships don’t stop there. Bajaj is also the key manufacturing and development partner for Triumph’s small-displacement lineup. The Speed 400 and Scrambler 400 X came to life through that collaboration, and both models are built in India with Triumph design and Bajaj industrial muscle. The result? Two globally praised bikes that offer real-world performance without the premium price tag.
