Revenue Operations is moving from an internal support function to a larger business priority. According to research, the global Revenue Operations market is estimated to reach $16.98 billion by 2033, reflecting the growing importance organizations place on aligning commercial operations. Hassan Mahmood, founder and President of Voiant, believes one challenge continues to receive less attention than technology itself. "Sustainable enterprise growth depends on building a connected operating model that aligns people, processes, data, and technology before new software is introduced," he says.
According to Mahmood, many organizations approach this challenge by investing in new technology without first examining the operational foundations that determine whether those tools can deliver meaningful results.
