We see them on every apple, banana, and avocado we buy: the small, sticky label known as a PLU code. For most shoppers, this “Price Look-Up” sticker is just a minor annoyance that we peel off and discard. However, this little label contains a hidden code. It reveals critical, and often surprising, information about how that piece of fruit was grown. Learning to read this code can make you a much more informed and empowered shopper.
