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The Conversation
The Conversation
Jonatan Pinkse, Professor of Sustainable Business, Centre for Sustainable Business, King's College London

The hard truth about the circular economy – real change will take more than refillable bottles

hurricanehank/Shutterstock

We extract more than 100 billion tonnes of raw materials from Earth each year, then throw most of them away. The “circular economy” offers a different approach: instead of the linear “take-make-waste” model, we could reuse, repair and recycle materials. But despite growing enthsiasm for a circular lifestyle, we’re actaully moving backwards – and using more virgin resources than ever.

Over the past decade, the idea of a circular economy gained significant traction, inspiring some to aim for a zero-waste lifestyle. It has become a cornerstone of the broader transition to net zero, as the production of oil-based plastics continues to generate waste and carbon emissions.

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