The Gym Group has announced it will raise prices across its 203 venues.
The low-cost fitness chain has been forced to increase membership prices to offset surging energy bills and costs. It is expecting a 4-6% cost increase of around £2 million in utility bills over the second half of the year.
The Gym Group has three sites in the region located at Liverpool One, Great Homer Street and Clayton Square. It insisted it will remain among the cheapest in the market despite the price hike.
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The firm's chief executive said while price rises will not fully offset cost pressures this year, he hopes surging membership numbers will help long-standing gyms recover to pre-pandemic sales by the end of 2022.
Richard Darwin said: "The Gym Group has had an encouraging start to the year, building on the momentum of our excellent recovery in 2021.
"We are confident that our high margin, low-cost business model and our yield optimisation strategy will help to mitigate the impacts of the current inflationary environment."
The number of Gym Group members soared after it reopened last April and as all Covid restrictions have since been lifted, with numbers growing by nearly a quarter to 718,000 by the end of 2021. Membership has risen further so far in 2022, to stand at 825,000 in February - a 50% jump year-on-year.
The firm saw membership rise by 14.9% in the first two months of 2022, despite an impact from the spread of the Omicron variant of coronavirus on early January trading.
However, annual results showed the impact of the pandemic on the group of last year's lockdowns, with the group remaining in the red with pre-tax losses of £44.2 million, though this narrowed from losses of £47.2 million in 2020. Revenues jumped 31.7% to £106 million last year.
It is planning a "brand transformation" starting this spring to further boost membership, with new signage being rolled out across all sites and a brand relaunch campaign. More sites are also in the pipeline, with aims to open another 28 gyms in 2022.
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