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The Independent UK
The Independent UK
Business
Henry Saker-Clark

Gym Group plans 16 more openings amid strong Gen Z demand

Gen Z views fitness as ‘part of their identity’, a gym boss said (The Gym Group/PA) - (PA Wire)

The Gym Group is on track to open up to 16 new gyms this year, with bosses anticipating trading will reach the top end of industry targets. Shares in the low-cost fitness firm surged on Wednesday, hitting their highest level since July.

The company reported that strong demand from health-conscious Gen Z customers has driven increased membership and revenues.

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