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The Guardian - UK
The Guardian - UK
Entertainment
Gwilym Mumford

The Guide #84: Why movies made by artificial intelligence won’t be the future of film

Actress Marilyn Monroe poses for a portrait laying on the grass in 1954 in Palm Springs, California.
Actress Marilyn Monroe poses for a portrait laying on the grass in 1954 in Palm Springs, California. Photograph: Baron/Getty Images

The artificial intelligence revolution is motoring forward at such a pace that it’s hard to keep up with the torrent of news stories about it, let alone the technology itself. In recent weeks we’ve had AI newsreaders on Kuwaiti TV, an AI-generated photograph winning a major prize, an AI-generated interview with Michael Schumacher that got an editor sacked and, of course, numerous warnings that this all might spell the end of humanity itself.

It’s natural to feel apprehensive about these society-shaking developments. (I’m already preparing myself for the inevitable “AI writes mildly diverting pop culture newsletter” story.) Even so, the reaction to a recent interview in which Joe Russo speculated on the future of AI-generated film seemed particularly intense. Russo – one half of Marvel-affiliated director duo the Russo brothers – was musing on how generative AI could invent a film catered to the whims of the viewer. Here’s his pitch:

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