Twenty five years ago this coming week, a strange block of programming suddenly began airing in the wee small hours on the US cable channel Cartoon Network. Anyone half-watching with the sound off might have mistaken the shows as a continuation of the toons airing in the daytime: bright, big-eyed affairs full of energy and slapstick comedy. Those paying attention, though, would have noticed something was off: old-fashioned Hanna-Barbera superheroes had been recast as attorneys or talkshow hosts; a crew of talking fast-food items, supposedly a hero squad called the Aqua Teen Hunger Force, just seemed to be bickering with each other and watching TV rather than fighting crime; and the whole mood of the programmes, with their halting, babbled dialogue, juvenile humour and janky animation, seemed not quite right. The name of the block was odd too: Adult Swim.
Piggybacking on the adult animation boom of the 90s – The Simpsons, South Park et al. – Adult Swim steered things off in to bizarre and unsettling new territory. If anything, it’s only gotten weirder in the quarter of a century since it started. Close to 100 shows have aired in this insomnia-friendly night-time block (though today it arguably operates as its own independent channel within a channel), almost all of them strange enough to make you feel like you might be asleep after all and having a particularly psychedelic dream. It has platformed demon-fighting death metal bands, redneck squids, preposterously dark claymation parodies of Rankin/Bass, and a crime-fighting, gun-toting backside – as well as real-life figures with faces as boggle-eyed and elasticated as their cartoon counterparts. It has remained a defiant corner of freakery in a homogenised TV landscape.
