Which musician have you found the most inescapable in 2024? Who seems to follow you around the internet, 24/7? Whose name do you see when you’re asleep, seemingly tattooed on to the inside of your eyelids? Easy: it’s Taylor Swift, isn’t it? And yes, that’s probably true for most people. But for me there’s someone that trumps even Taylor in the inescapability stakes: I’m talking, of course, about Solar Heavy.
Who? Well, quite. Solar Heavy, according to his bio, is a New Jersey-born electronic musician who, as far as I can tell, has never received any press coverage, isn’t on a label, doesn’t have a Wikipedia page and has never performed live. Yet without fail, every day for the past six months or so I have encountered his name more than any other artist by some distance, Swift included. That’s because I am a hopelessly inveterate user of X (formerly Twitter). And just about every time I log on to X (formerly Twitter), I am greeted with an advert for Solar Heavy’s latest track, accompanied by some hot pink-hued artwork and a usually garbled tagline: “spacelaced music just landed”; “Night Life Driving Music”.
