In Putting Wales First, a recently translated history of Plaid Cymru’s political ideas, Prof Richard Wyn Jones references a 1940s newspaper editorial satirising the party’s then preoccupations. Poking fun at its focus on language, and nostalgia for a rural society of small-scale landowners, the Western Mail waspishly summed up the vision as “three acres and a Welsh-speaking cow”.
It was a caricature at the time, of course. And it certainly bears no relation to the modern-day Plaid, which launched its Senedd campaign this week from a position of strength at the top of the polls. But Plaid’s historic commitment to safeguarding and promoting Welsh language and culture remains a defining cause. If – as currently seems highly likely – it goes on to lead the next Welsh government after 7 May, it has promised a raft of measures to embed the use of Cymraeg more deeply in everyday life.
