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The Guardian - UK
The Guardian - UK
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Editorial

The Guardian view on the sensuous splendour of art nouveau: ripe for revival in the age of AI

‘Synonymous both with art nouveau and Paris itself.’ A Hector Guimard design at Abbesses station in Montmartre, Paris.
‘Synonymous both with art nouveau and Paris itself.’ A Hector Guimard design at Abbesses station in Montmartre, Paris. Photograph: Steve Tulley/Alamy

Walter Benjamin, the great German theorist of early 20th-century modernity, was famously unimpressed by art nouveau. Dismissive of the style’s dreamy aesthetic and flowery taste for designs inspired by the natural world, he described it as “the last sortie of an art besieged in its tower by technology”.

An artistic movement embodying a reaction against the mass production of the industrial age deserved a more sympathetic reception. Nevertheless, the 20th century appeared to agree with Benjamin’s analysis. By the end of the first world war, art nouveau’s decorative curlicues and flowing forms had fallen out of fashion as a more machine-inspired modernist aesthetic came into vogue. But that was then. More than a century on, as artificial intelligence offers a fresh tech challenge to humanity, a timely spot of revisionism appears to be taking place. Last month, in Paris, it emerged that a museum is finally to be dedicated to one of art nouveau’s most deserving and neglected exponents.

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