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The Guardian - UK
The Guardian - UK
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Editorial

The Guardian view on the future of cinema: gen Z is falling in love with the big screen

Prince Charles Cinema, all night screenings event, Leicester Place, London, for New Review, 29/03/2025. Sophia Evans for The Observer The queue outside the cinema
An all-night screening event at the Prince Charles cinema in March 2025: social media is encouraging younger audiences back to the cinema. Photograph: Sophia Evans/The Observer

“It was from a weekly visit to the cinema that you learned (or tried to learn) how to walk, to smoke, to kiss, to fight, to grieve,” Susan Sontag wrote 30 years ago, in an essay to mark 100 years of film entitled The Decay of Cinema. For Sontag, the onset of the “ignominious, irreversible decline” of the 20th century’s greatest art form was the arrival of television. Today it is the advent of streaming.

Cinema is in a state of existential crisis. Netflix is bidding to take over Warner Bros, as the industry is still recovering from lockdown and the 2023 Hollywood writers’ and actors’ strikes. Leonardo DiCaprio, whose One Battle After Another received 13 Oscar nominations last week, having failed to break even at the box office, asked if people still have “the appetite” for movies, and if cinemas are in danger of becoming “silos – like jazz bars”. Matt Damon has suggested that films are being dumbed-down to cater for changing watching habits. And the director Mary Sweeney said that her ex-husband David Lynch, who died in January last year, would struggle in Hollywood now because of “the dissipation of our concentration and the way the digital world has permeated people’s lives”.

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