Once a political leader’s net favourability sinks deep into negative territory, recovery is the exception, not the rule. It usually takes an economic rebound, a dramatic political reset or an opposition implosion to reverse the slide. Sir Keir Starmer’s personal ratings are in a danger zone from which few escape.
Yet the prime minister, like the Bourbons, has learnt nothing and forgotten nothing. He made a speech this week after coming close to being ousted suggesting he would “fight” on. He doubled down in parliament despite glaring errors in judgment. He forced out his cabinet secretary while his own failures remain unaddressed. He seemed to blame everyone but himself. When support slips and a leader answers with defiance, voters don’t see strength – they see denial.
