Cricket’s most famous Test series, the Ashes, gets underway on Friday 21 November. The Guardian is covering every aspect of the action with a major multimedia package spanning audio, video, newsletters, digital and print. The Guardian’s Ashes coverage is exclusively sponsored by Qantas, who will hold 100 percent share of voice across all formats.
The Guardian’s trusted platform is the perfect place for Qantas to build on its long-standing alignment with Cricket Australia, driving awareness and consideration among the Guardian’s highly engaged audience of cricket fans. Over the past year, the Guardian’s cricket coverage has attracted 105m page views, while 70% of Guardian podcast listeners plan to spend on holidays or travel in the next year - a natural fit for a brand made for explorers.
