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Fortune
Fortune
Jane Thier

The growing business empire of Jake and Logan Paul

Logan Paul Jake Paul Mike Tyson Vine Chuck Schumer Donald Trump Stephen McCarthy Netflix
Texas , United States - 15 November 2024; Jake Paul accompanied by his brother Logan, right, before his heavyweight bout with Mike Tyson at AT&T Stadium in Arlington, Texas, USA. (Photo By Stephen McCarthy/Sportsfile via Getty Images) (Credit: Stephen McCarthy - Getty Images)

Logan and Jake Paul, two of the creator economy’s biggest stalwarts, are only gaining steam—and not just from social media.

The brothers, 29-year-old Logan and 27-year old Jake, have each raked in millions in MMA fighting, podcasting, sponsorships, new product ventures, and collaborations. Before sports, the duo made their names on Vine and YouTube, becoming notorious for filming stunts, pranks, and various vlogs, often with a group of other young creators.

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