From the rollout of huge wind turbines and sleek electric vehicles, to the growing popularity of business practices focused on the environment and net zero, it’s clear that the planet is in the midst of a sustainability driven transition.
Today, the market for green technologies is estimated to be at $61bn (£49bn) and is expected to increase to $417bn (£337bn) by 2030. But this incredible growth would be in jeopardy if companies, inventors, researchers and designers were not confident that their time and money was spent well. Protecting and promoting this creative surge is the (almost) intangible ecosystem of intellectual property (IP).
