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Fortune
Fortune
Eva Roytburg

The great toilet paper panic is back as Japan starts stockpiling

Toilet paper on empty supermarket shelves, lockdown panic buying (Credit: Andrew Merry—Getty Images)

Panic buying is back in Japan. 

As the U.S.-Israeli-Iran conflict rattles oil markets, Japanese consumers are stockpiling toilet paper—a product with no connection to the disruptions whatsoever, but that has caused enough problems for the country that the Japanese government has urged citizens to stop buying ahead of time. Still, social media posts depicting empty toilet paper abound.

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