Get all your news in one place.
100's of premium titles.
One app.
Start reading
Benzinga
Benzinga
Business
Jamela Adam

The 'Great Lock-In': How TikTok Users Are Turning Money Goals Into Viral Challenges

TikTok Deal Nears Completion

"The Great Lock In" is a social media trend that's taking off on TikTok and Instagram. Similar to "The Winter Arc," this trend encourages people to lock in and hyper-focus on their goals, whether by limiting screen time or opening a high-yield savings account.

That said, going too hard on your goals can lead to burnout. So if you're interested in joining in on this trend, be realistic about what you can achieve and don't obsess over one target at the expense of everything else. Focus on building habits you can stick with, even after this year is over. That could look like adding a weekly no-spend day to pay down your debt faster or automating a small transfer to savings. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.