A vegan and a Mormon join forces to create one of the world’s most popular erectile dysfunction supplements. It sounds like someone brought magic mushrooms to the pitching session, but the story is 100 per cent true and forms the basis of ITV's The Great Erection Deception - the most bizarre documentary it has aired in years.
It all begins in the early Noughties with a mysterious American businessman named Erb Avore, who creates a “herbal” alternative to Viagra named Stiff Nights. Erb is a visionary businessman who has travelled the forests of south east Asia in search of the perfect natural sex stimulant. After finding a promising herbal candidate in China, he contacts Mormon dad-of-four and supplement industry expert Kelly Harvey, who helps him condense the product into bottles. Within months, the product is flying off the shelves in every US state and the pair become millionaires: profiting from fragile male egos and a sexual culture increasingly detached from reality and preoccupied with being bigger and better.
