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PC Gamer
PC Gamer
Mollie Taylor

The Grand Theft Auto 6 announcement graphic has become the new CD Projekt Red apology as brands scramble to snag some hype of their own

CD Projekt Red Rockstar
Grand Theft Auto 6 trailer announcement template without text.

In case you missed it, a little-known developer called Rockstar finally revealed that its first trailer for Grand Theft Auto 6 would be dropping on December 5. With little more than a graphic with warm sunset tones, palm trees, and the words "Trailer 1, December 5, 9 AM ET," the developer set fans into an absolute frenzy.

I don't know how I didn't see it coming, but that template has proved prime fodder for tons of others to hop straight on the hype train. The days since Rockstar's reveal have seen CD Projekt Red apology levels of mimicry and memery. While the Cyberpunk template was mostly utilised by fans—especially since attempts by actual developers, like in Guilty Gear's ArcSystemWorks' case, were not received too well—this one has been co-opted by numerous developers.

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