The GR GT's Shaky Business Case Isn't Stopping Toyota From Making More Sports Cars

• Gazoo Racing's life as a standalone performance brand begins with the GR GT.
• Toyota admits the V8-powered supercar “makes no financial sense,” but it’s coming anyway.
• The GR lineup is expected to expand downward with more affordable sports cars, including the reborn Celica and MR2.

High-volume models like the RAV4 and Camry definitely won’t set your pulse racing, but these hugely successful products give Toyota a license to print money. The Japanese automotive juggernaut is thankfully not run by accountants, as not every product in its sprawling lineup plays it safe by chasing profits above all else. Take, for example, the new GR GT, which the company itself candidly admits “makes no financial sense.”