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Creative Bloq
Creative Bloq
Technology
Joe Foley

The good, the bad and the AI of World Cup 2026 adverts

World Cup Messi David Beckham Lays World Cup 2026 CocaCola Football Lamine Yamal the World Cup Duracell
Images from the best World Cup adverts 2026.

The FIFA World Cup 2026 is underway, and the battle of the ads is in full swing. The world's most-watched sporting event provides an opportunity to reach a global audience of billions, and brands are aiming to tap into fans' passion for the sport with cinematic storytelling, nostalgia and a sprinkling of AI.

The right ad can create a lasting impact, becoming part of football folklore in the collective memory long after the tournament ends. But who's hit the net and who deserves a red card this time around? Here are the best and worst World Cup 2026 ads so far (also see our pick of the best World Cup logos and the best World Cup mascot designs of all time).

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