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Marie Claire
Marie Claire
Lifestyle
Samantha Holender

The Golden Globes Confirms: Purple Eyeshadow Is the It Eyeshadow Color for 2024

Purple eyeshadow.

Flashback to the tail end of December 2023, and Rihanna made a huge statement with purple eyeshadow while attending a red carpet event for her Fenty X Puma Creeper Phattys. Fast forward a week, and Megan Thee Stallion rang in the new year at Dick Clark’s Rockin’ New Year’s Eve with a lilac cut crease that deserved every ounce of our attention. 

That brings us to this evening: The 81st annual Golden Globes, where not one, not two, but three celebrities hit the red carpet with stunning purple shadow. Amanda Seyfried, a presenter this evening, showed up with a gorgeous, smoky purple eyeshadow. The hues, which were likely Lancôme tones, had varying levels of intensity and were diffused well below the lower lash line. 

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