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Creative Bloq
Creative Bloq
Technology
Tom May

The global brands of the future are hiding in plain sight: here's how to spot them

CUPRA Muji Tomorrowland Zara
3D-printed sneaker.

So, this was a bit weird.

I expected to find myself cooing over chairs at Milan Design Week. Just not ones made by a car company. But there I was, halfway through an espresso and already considering whether CUPRA’s sculptural parametric lounge seat would look good in my front room. (Answer: it definitely would.)

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