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Wallpaper
Wallpaper
Lifestyle
Hannah Silver

The glittering transformation of Tiffany & Co’s flagship New York Fifth Avenue store

building on fifth avenue

Tiffany & Co’s boutique on New York’s Fifth Avenue has been an icon of popular culture since its launch in 1940. Now, after a four-year major renovation – the first in its history – the vast flagship has once again opened its doors, with a new name, The Landmark, and interiors by Peter Marino (Wallpaper* attended the official Tiffany & Co Fifth Avenue reopening in April 2023). The celebrated architect – featured in the Wallpaper* USA 300 – worked in collaboration with Shohei Shigematsu of OMA New York, who oversaw the renovation of the building’s core, as well as the addition of three storeys above the existing building.

The Fifth Avenue store’s exterior transformation includes the addition of a three-storey glass extension (Image credit: Tiffany & Co)
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