It was 19 months ago that Joel Glazer took his penitence on Manchester United's official website, apologising for his desperate dalliance with the European Super League and assuring supporters things would change from here on.
United planned to introduce a range of measures in response to the protests against their attempts to enter the ESL but at the heart of it all was better communication. In truth, any communication was an improvement.
"We also realise that we need to better communicate with you, our fans, because you will always be at the heart of the club," said Glazer.