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Fortune
Fortune
Peter Vanham, Nicholas Gordon

The Geneva Motor Show is ditching Europe for Qatar as the global jet-set class looks to Asia and the Middle East

Visitors are seen during the first public day of the Geneva International Motor Show in Geneva (Credit: Fabrice Coffrini—AFP via Getty Images)

Good morning from Geneva.

Go east or die. For some of Europe’s businesses and conferences, it is increasingly becoming a reality.

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