Since Google announced its beta testing of SGE (now AI Overviews) during Google I/O 2023, the internet has been abuzz with talk of a new GenAI era of search. But this “new” era began in November 2022, when users started asking questions to ChatGPT. The release of OpenAI’s chatbot marked the transition from search engines to answer engines, something we are experiencing today. Yet, this transition could have been much smoother.
