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The Guardian - US
The Guardian - US
Environment
Taylor Kate Brown for Floodlight

How the gas industry aims to rebrand as ‘clean’ energy to appeal to Black and Latino voters

Natural Allies, a gas industry PR group, is targeting young people of color with its advertisements, according to internal strategy documents. This image is from a recent Facebook ad.
Natural Allies, a gas industry PR group, is targeting the young and people of color with its advertisements, according to internal strategy documents. This image is from a recent Facebook ad. Photograph: Natural Allies for a Clean Energy Future

American energy corporation the Williams Companies was facing yet another setback in its attempts to build a natural gas pipeline in New York.

After a years-long battle, state regulators and pushback from protesters had forced the company to cancel its previously proposed Constitution pipeline from Pennsylvania to New York. And in May 2020, another major Williams project – a nearly $1bn gas pipeline that would run underwater from New Jersey to the Rockaway peninsula in Queens – was rejected for a second time.

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